Coca-Cola FIFA Sweepstakes

Official Rules

This contest is open to Canadian residents only and is governed by Canadian law.

1. CONTEST PERIOD

The Coca-Cola Sweepstakes (the “Contest”) begins on March 29, 2022 at 12:00:01 a.m. ET and closes on April 25, 2022 at 11:59:59 p.m. ET (the “Contest Period”). By participating in this Contest, you agree that you have read and agree to be bound by these Official Rules (the “Rules”), you meet the Contest eligibility requirements and that you will comply with and abide by these Rules and the decisions of the Sponsor (defined below) whose decisions shall be final and binding in all matters that relate to this Contest. The Contest is administered by Launchfire Interactive, Inc. (“Launchfire” or “Administrator”) on behalf of The Coca-Cola Company (“Coca-Cola” or “Sponsor”).

2. ELIGIBILITY

The Contest is open to all legal residents of Canada who have reached the age of majority in their province/territory of residence at the time of entry. The following persons are not eligible to participate in the Contest: (a) employees, representatives or agents of (i) Launchfire or Coca-Cola, (ii) Coca-Cola Canada Bottling Ltd., Circle K or any other entity involved in the development, production, administration, or fulfillment of the Contest, and (iii) affiliates, prize suppliers, and advertising/promotion agencies of an entity referred to in (a)(i) or (a)(ii); and (b) immediate family members (parent, spouse, sibling or child) of a person referred to in (a), and those with whom such persons are living whether related or not. Entities referred to in (a)(i) to (a)(iii) are referred to in these Rules as “Contest Parties”.

3. HOW TO REGISTER

NO PURCHASE NECESSARY TO ENTER OR WIN. To register, visit circlek.coca-colacontest.com (the “Contest Website”) during the Contest Period and follow the on-screen instructions to complete the registration process, which will require you to: (i) provide your first name, last name, mobile phone number and email address; (ii) create a password (that can be used along with your email address to log in on the Contest Website); and, (iii) signify that you have read and agree to be legally bound by the terms and conditions of these Rules. Once you have fully completed the registration process with all of the required information, click the 'Continue' button to complete your registration (your “Registration”). To be eligible, your Registration must be fully completed, submitted and received in accordance with these Rules during the Contest Period. There is a limit of one (1) Registration per eligible Contest participant (each an “Entrant”) and per email address. For greater certainty, you only need to register one (1) time in this Contest, and you may only register once for the Contest. Multiple Entrants are not permitted to share the same email address.

4. HOW TO OBTAIN GAME STARTS

The Contest includes an online grid game (the "Game") that takes place on the Contest Website (see Section 5 below for details). In order to start the Game, you will first need to receive Game starts (each, a "Game Start"). After submitting your Registration in compliance with these Rules (as determined by the Sponsor at its sole discretion), you will automatically receive three (3) Game Start through the online Contest Website. You can receive additional Game Starts through the various options set forth below, during the Contest Period, by following the on-screen instructions available on the Contest Website following Registration.

  • Signing Up to Receive Emails from Circle K: You will receive five (5) Game Starts if you sign up to receive email communications from Circle K through the Contest Website during the Contest Period. You may only receive such Game Starts by opting-in once for the Contest (maximum five (5) Game Starts per person via this method), and you may later withdraw your opt-in consent for the Sponsor to use your personal information to send promotional emails at any time without losing your Game Starts (for details on how to withdraw your consent, please consult the Circle K Privacy Policy, which is available at https://www.circlek.com/ca/ontario/privacy-policy). This section does not limit any other consent(s) that an individual may provide Circle K or others in relation to the collection, use and/or disclosure of their personal information.
  • Eligible Purchase Submission: If you: i) purchase one (1) 473 mL/500 mL Coca-Cola®, Coca-Cola® Zero Sugar, Diet Coke®, Coca-Cola Starlight®, Sprite®, Sprite Zero®, Fresca®, Barq’s® or Fanta®, 591 mL Glaceau Vitaminwater® (any available flavor), 710 mL Powerade®, or or a 591mL, 710mL or 1L Glaceau Smartwater (each, a “Participating Product”), at any Circle K location in Canada where Participating Products are sold, during the Contest Period and obtain the UPC associated with the Participating Product purchased (collectively, an “Eligible Purchase”); ii) visit the Contest Website and log in with your password during the Contest Period; and iii) follow the on-screen instructions to enter the UPC associated with the Participating Product purchased to complete your Eligible Purchase (collectively, an “Eligible Purchase Submission”), you will be eligible to receive ten (10) Game Starts and ten (10) entries to the Grand Prize draw. Limit one (1) Eligible Purchase Submission per Participating Product and unique UPC associated with an Eligible Purchase. For certainty, if you purchase more than one (1) Participating Product in a single Eligible Purchase transaction, the UPC associated with each Participating Product purchased as part of your Eligible Purchase must be entered on the Contest Website as part of individual Eligible Purchase Submissions (one (1) unique UPC entered per Eligible Purchase Submission) in order to receive the corresponding Game Starts and Entries, subject to the limits noted below. IMPORTANT NOTE: Please retain your original Eligible Purchase receipt (as applicable), as it may be required to be presented to the Sponsor as part of the verification procedure outlined below.
  • OR
  • NO PURCHASE NECESSARY METHOD: To receive Game Starts and Entries without having to make an Eligible Purchase as set out above, (i) obtain: any one (1) UPC code from the list attached as the Appendix to these Rules (each, a “No Purchase UPC”); (ii) visit the Contest Website and log in with your password during the Contest Period; and (iii) follow the on-screen instructions to enter the No Purchase UPC code obtained (collectively, a “No Purchase Submission”). Limit one (1) No Purchase Submission per No Purchase UPC code obtained per person, and one (1) No Purchase UPC entered per No Purchase Submission. Upon completing an eligible No Purchase Submission, you will be eligible to receive ten (10) Game Starts and ten (10) entries to the Grand Prize draw, subject to the limits noted below.
  • Eligible Purchase Submissions and No Purchase Submissions shall be collectively referred to as “Submissions”. There is a limit of two (2) Submissions per person (regardless of the method of submission), and a corresponding limit of twenty (20) Game Starts and twenty (20) Entries per person for submitting eligible Submissions.

There is a total limit of twenty eight (28) Game Starts (and corresponding Game Iterations, defined below) per Entrant, per email address during the Contest Period, regardless of method of entry. Multiple participants are not permitted to share the same email address. Any attempt by any participant to obtain more than the stated number of Game Starts by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant’s Game Starts (and corresponding Entries, as applicable) and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.

5. HOW TO PLAY THE GAME

To play the Game, you must first register for the Contest (see Section 3 above for details regarding how to register). Once you have completed your Registration for the Contest, login to the Contest Website, follow the on-screen instructions to use one (1) Game Start to begin an iteration of the Game (each, a “Game Iteration”) and you will be presented with the Game board (the “Board”), which consists of 9 x 5 obscured squares (each, a “Square”).

There are different types of Squares on each Board and the table below describes the types of Squares, their corresponding effect and prevalence on the Board during any given iteration of the Game.

The purpose of the Game is to select Squares (each, a “Selection”) in order to receive Entries into the Prize Draws without causing a Game Over in connection with Defender Squares. As explained below, Entries into the Prize Draw(s) that are collected in a particular Game Iteration will be lost if a Game Over is caused during that Game Iteration.

Every Board in a Game Iteration will contain between one (1) and six (6) Prize Draw Entry Squares (the specific number of Prize Draw Entry Squares per Game Iteration will be randomly allocated by the Sponsor’s system, in its sole discretion). All other types of Squares that are not Prize Draw Entry Squares are randomly allocated by the Sponsor’s system, in its sole discretion, in each Game Iteration. The placement of all Squares on the Board in a Game Iteration will be automatically pre-selected by the Sponsor’s system in its sole and absolute discretion.

Square Type Effect Quantity
General Square These have no effect. Randomly determined per Game Iteration.
Defender Square The first time you make a Selection of this Square type in a Game Iteration, you will be presented with a multiple choice quiz question that you must answer correctly to continue the Game Iteration, failing which the Game Iteration will be over (a “Game Over”). If you answer the multiple choice quiz question correctly, then you will be able to continue playing. However, the third time you make a Selection of this square type in the same Game Iteration will constitute an automatic Game Over. For further clarity, you only have two (2) chances to answer a Defender Square multiple choice quiz question correctly. Randomly determined per Game Iteration.
Entry Multiplier Square Each time a Selection is made of this Square type in a Game Iteration, you will multiply the Entries you have the chance to receive in that same Game Iteration by two (2) times. For certainty, if you land on this Square type, you will double your potential Entries.
For example, if you uncover one (1) Prize Draw Entry Square followed by one (1) Entry Multiplier Square in a Game Iteration, you will have the chance to receive two (2) Entries into the associated Prize Draw (1 Entry multiplied by 2).
Randomly determined per Game Iteration.
Flashlight Icon Square Each time a Selection is made of this Square type in a Game Iteration, each Square adjacent to the Selected Flashlight Icon Square (top, bottom, right, left, and diagonal) that has not yet been Selected will be automatically un-obscured to reveal their Square type. Each adjacent Square that is automatically un-obscured will result in the corresponding effect (for example, if an adjacent Square is a Defender Square, you must correctly answer the quiz question or be subject to a Game Over as set out above). Randomly determined per Game Iteration.
Prize Draw Entry Square Each time you make a Selection of this Square type in a Game Iteration, you will have the chance (as explained below) to receive either one (1) Entry, two (2) Entries or three (3) Entries (each, an “Entry”) into a Prize Draw (defined below). The specific number of Entries that you will have the chance to receive (between one (1) and three (3) Entries) and the specific Prize Draw (defined below) in which such Entries will be allocated in relation to a Selection of this Square type in a Game Iteration will be randomly determined by the Sponsor’s system, in its sole discretion, and indicated on-screen upon making the Selection. For example, you may receive between one (1) and three (3) Entries allocated into the Grand Prize Draw (defined below) upon making a Selection of this Square type in a Game Iteration. Each Entry allocated to the Grand Prize Draw (defined below) shall be referred to as a “Grand Prize Entry”. Each Entry allocated to the Secondary Prize Draw (defined below) shall be referred to as a “Secondary Prize Entry”. A Game Iteration will automatically come to an end (an “End”) once you have landed on all available Prize Draw Entry Squares on the Board (which, as set out above, will be between one (1) and six (6) Prize Draw Entry Squares per Game Iteration) prior to causing a Game Over. Randomly determined per Game Iteration.
Game Play:

From the starting position on the Board, you will be invited to move (i.e., un-obscure) one Square at a time in any direction on the Board by making a Selection. If after making a Selection you have not caused a Game Over or an End, then you may follow the on-screen instructions and choose to either: (i) end the current Game Iteration, in which case all of the potential Entries you were eligible to receive during such Game Iteration will be saved; or (ii) make another Selection.

If the Game Iteration automatically comes to an End because you have landed on all available Prize Draw Entry Squares on the Board for such Game Iteration prior to causing a Game Over, your potential Entries collected during such Game Iteration will automatically be saved. However, if after making a Selection you cause a Game Over during the Game Iteration, then the Game will end and any potential Entries you were eligible to receive during such Game Iteration will be lost.

After a Game Iteration has ended (whether through a Game Over or otherwise), you may begin a new Game Iteration until you have run out of Game Starts or the close of the Contest Period, whichever occurs first.

6. LIMITS AND VERIFICATION

All Registrations, Submissions, Eligible Purchases, Eligible Purchase receipts, No Purchase UPCs, Submissions, Game Starts, Games, Game Iterations, Selections, Entries, quiz answers, and any other type of information used or submitted in connection with this Contest (collectively, “Contest-related Information”) and Entrants are subject to verification at any time and for any reason. If it is discovered by the Sponsor (using any evidence or other information made available to or otherwise discovered by the Sponsor) that any person has attempted to:
(i) exceed any of the limits stated in these Rules; and/or (ii) use multiple names, identities, accounts, email addresses, and/or any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or to disrupt this Contest; then he/she may be disqualified from the Contest in the sole and absolute discretion of the Sponsor. The Sponsor reserves its right, in its sole and absolute discretion, to require proof of identity, eligibility and/or compliance with these Rules (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purpose of verifying an individual’s eligibility to participate in this Contest; (ii) for the purpose of verifying the eligibility and/or compliance of any Contest-related Information submitted (or purportedly submitted) with these Rules; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purpose of administering this Contest in accordance with the letter and spirit of these Rules. Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of this Contest will be the Contest server machine(s). Disposable email addresses cannot be used for the purposes of this Contest. Sponsor is not responsible for any lost, late, incomplete, invalid, unintelligible or misdirected Contest-related Information, which will be disqualified. In the event of a dispute as to who has submitted any given Registration, the authorized holder of the email address used to register will be deemed to be the registrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. An Entrant may be required to show proof of being the applicable authorized holder of the email address associated with the Registration in question. All Contest-related Information is the sole and exclusive property of Sponsor. For greater certainty, Entries and Game Starts remain the sole and exclusive property of the Sponsor and can be revoked or invalidated by the Sponsor at any time and for any reason (as determined by the Sponsor in its sole and absolute discretion), and Entrants will not be granted any type of rights (including without limitation property rights) in or to Entries or Game Starts. The Sponsor reserves the right to contact any registrant whose email address is submitted as part of this Contest for the purpose of administering this Contest.

7. THE PRIZES AND THEIR RESPECTIVE APPROXIMATE RETAIL VALUES

Drawing Prizes:

There are two (2) draw prizes available to be won (each a “Draw Prize”). The following table outlines the description, quantity, and approximate retail value (“ARV”) of each Draw Prize.

Draw Prize Description Quantity ARV (CAD)
Grand Prize The grand prize (“Grand Prize”) includes (subject to applicable COVID-19 requirements [including vaccination and testing requirements] and restrictions at the time of fulfilment – the Sponsor will not be responsible for the cancellation of any aspect of the Grand Prize): (i) round-trip economy airfare for two (2) people (the confirmed winner and one (1) guest) to Doha, Qatar (the “Destination City”) from the major Canadian airport nearest to the winner’s residence (as determined by the Sponsor in its sole and absolute discretion); (ii) two (2) tickets to attend a final match (the “Event”) at the FIFA World Cup 2022TM in the Destination City ; (iii) three (3) nights hotel accommodation (check-in December 16, 2022 and check-out December 19, 2022) at a five-star hotel (selected by the Sponsor in its sole and absolute discretion) (one (1) room, double occupancy); (iv) airport transfers in the Destination City; (v) meals in the Duration City (including one special cultural dinner); (vi) one (1) leisure activity (as determined by the Sponsor in its sole and absolute discretion); (vii) option to either (a) purchase (based on the applicable price provided by the Sponsor and determined in its sole and absolute discretion) two (2) tickets to attend a 3rd place match at the FIFA World Cup 2022TM, or (b) attend a watch party in the Destination City at the winner’s applicable hotel – for certainty, once the winner selects their applicable option, he/she will have no rights or claims of any kind whatsoever in respect of the unselected option); and (viii) a Welcome Reception, hospitality lounge access during the Event at The Coca-Cola Lounge with a full range of Coca-Cola products, custom amenities and luxury transport throughout. 1 $50,000, based on a hypothetical Toronto, Ontario departure point example.
Secondary Prize The secondary prize (“Secondary Prize”) consists of “fuel for a year”, awarded as one (1) $3,000 Couche-Tard/Circle K gift card (subject to the applicable terms and conditions of the issuer). The value of the Secondary Prize is based on $3000 - e.g., one (1) forty (40) litre fill up per week, at $1.44 CAD per litre (the average annual Couche-Tard/Circle K fuel price per litre), multiplied by fifty-two (52) weeks. 1 $3,000.00
Instant Win Prizes:

There are 160,000 Instant Win Prizes available to be won as of the start of the Contest Period (each an “Instant Win Prize”) (collectively, the Draw Prizes and Instant Win Prizes will be referred to as the “Prizes”). The number of Instant Win Prizes available will decrease as they are claimed in accordance with these Rules. Each Instant Win Prize consists of a coupon to redeem a select food or beverage item at a participating Couche-Tard/Circle K location in Canada. Each Instant Win Prize coupon is subject to the applicable terms and conditions of the issuer. The following table outlines the description, quantity, and ARV of each Instant Win Prize.

Prize Description Quantity ARV (CAD)
Free Coca-Cola Beverage 37,500 $2.50
Free Coca-Cola® with Coffee 37,500 $2.50
Buy One Get One Glaceau vitaminwater 20,000 $2.50
Buy One Get One Powerade 20,000 $2.50
Free Nuts 71g 17,500 $1.14
Free Chips 66g 17,500 $1.09
Buy One Get One Candy 10,000 $1.56

Each Prize must be accepted as awarded and is not transferable or assignable (except as may be specifically permitted by the Sponsor in its sole and absolute discretion). Sponsor reserves the right, in its sole and absolute discretion, to substitute any Prize, or a component thereof, with a prize of equal or greater value, for whatever the reason (including a cash award). All of the features and characteristics of the Prizes, unless otherwise explicitly provided herein, are at the Sponsor’s sole discretion. Each Prize winner is solely responsible for all costs not expressly described herein. Limit of one (1) Draw Prize per person.

Without limiting the foregoing, the following general conditions apply to the Grand Prize:
(i) the Grand Prize must be accepted as awarded and is not transferable, assignable and/or or convertible to cash (except as may be specifically permitted by the Sponsor in its sole and absolute discretion); (ii) no substitutions except at Sponsor’s option; (iii) attendance at the Event, hotel stay and all travel related to the trip, must be completed on the dates specified by the Sponsor (in the event that the confirmed winner is unable to redeem the Grand Prize or any portion thereof during such time, the Grand Prize may, in the sole and absolute discretion of the Sponsor, be forfeited in its entirety and, if forfeited, the Sponsor is not obligated to offer any substitute prizing in its place); (iv) the confirmed winner and his/her guest must: (a) travel on same itinerary; (b) have all necessary documentation to permit travel, including all required COVID-19 documentation (including, without limitation, any required proof of vaccine documentation, proof of valid vaccine exemption documentation, and/or proof of negative COVID-19 test documentation); and (c) must not have any legal barrier to travel to, and return from, the Destination City; (v) for certainty, the costs of everything not specifically and expressly stated above as included in the Grand Prize are the sole and absolute responsibility of the confirmed winner and his/her guest, including without limitation, any COVID-19 test expenses, travel or medial insurance costs, incidental travel expenses, items of a personal nature and other fees (NOTE: the confirmed winner and his/her guest may be required to present a valid major credit card in their name at the time of hotel check-in to cover any incidental hotel expenses or damages); (vi) if the confirmed winner and his/her guests do not utilize any part(s) of the Grand Prize for any reason, then any such part(s) not utilized may, in the sole and absolute discretion of the Sponsor, be forfeited in their entirety and, if forfeited, nothing will be substituted in their place ; (vii) Sponsor reserves the right at any time to: (a) place reasonable restrictions on the availability or use of the Grand Prize or any component thereof; and (b) substitute the Grand Prize or a component thereof for any reason with a Grand Prize or Grand Prize component(s) of equal or greater value, including, without limitation, but solely at the Sponsor’s sole discretion, a cash award (including without limitation if the fulfilment of the Grand Prize, or any part thereof, is rendered impossible, infeasible, unsafe or impractical for any reason including without limitation due to any COVID-19 or other pandemic-related law, regulation, order, policy, guideline, strike, travel restriction, venue policy, restriction, or for any other reason) (all as determined by the Sponsors in their sole and absolute discretion); (viii) by accepting the Grand Prize, the confirmed winner and his/her guest agree to waive all recourse against the Releasees if the Grand Prize or a component thereof does not prove satisfactory, either in whole or in part; (ix) neither Sponsor nor any of its Grand Prize suppliers will replace any lost or stolen tickets; (x) the confirmed winner’s guest must: (a) be a Canadian resident that has reached the legal age of majority in their province/territory of residence; and (b) sign and return the Sponsors’ release (by the date indicated on the release form) indicating that he/she waives all recourse against the Releasees relating to his/her participation in the Grand Prize (including, without limitation, any travel related thereto); (xiii) all characteristics and features of the Grand Prize (and of each Grand Prize element), except as otherwise explicitly stated above, are at the Sponsor’s sole and absolute discretion; (xiii) precise travel arrangements are subject to space and flight availability; (xiv) further restrictions may apply; (xv) the Releasees will not be in any way responsible (and for greater certainty, are not obligated to offer any substitute prizing) in the event that the FIFA World Cup 2022TM, the Event (or any other match), flights or any other part of the Grand Prize is delayed, postponed, re-scheduled or cancelled for any reason whatsoever (including, without limitation, due to illness or health risks, or any governmental or health authority orders, measures, directives or guidance in response to such illness or risks, such as, without limitation, those that may be implemented to mitigate COVID-19 transmission, or due to any other cause of any kind or nature whatsoever); (xvi) tickets are subject to all of the terms and conditions as stated by the issuer; (xvii) the Sponsor reserves the right to change any of the Grand Prize dates and/or Grand Prize description at its sole and absolute discretion; (xviii) the winner and his/her guest must participate in the Grand Prize in a respectable manner and abide by all applicable venue policies - the Sponsor reserves the right to revoke any other component of the Grand Prize from the winner or winner’s guest who it, or applicable venue personnel, deem (in their sole discretion) as a safety risk, having violated any applicable policy or law, or may be bringing Sponsor or any of the other Contest Parties into disrepute (and for greater certainty, nothing will be substituted in place of any revoked Grand Prize component); (xix) by participating in the Grand Prize, the winner and his/her guest each: (a) signify that he/she understands, acknowledges and accepts that participation in the Grand Prize may involve danger and/or exposure to risks and hazards (including without limitation as may be due to the inherent risks of travel and as may be due to possible COVID-19 exposure or infection), whether arising from foreseeable or unforeseeable human error and negligence, and that, as a result, he/she may suffer damage to personal property, serious personal injury, illness or even death; (b) signifies that he/she acknowledges and agrees that the Released Parties have not made any warranties, guarantees or representations about his/her safety while participating in the Grand Prize; and (c) warrants and represents that he/she has evaluated the nature, scope, and extent of the risks involved, and freely and voluntarily agree and assume any and all risks of personal injury, illness, death arising out of or connected with his/her participation in the Grand Prize.

8. WINNER SELECTION AND CONFIRMATION

NO ONE IS A WINNER UNLESS AND UNTIL THE SPONSORS OFFICIALLY CONFIRMS HIM/HER AS A WINNER IN ACCORDANCE WITH THESE OFFICIAL RULES.

Instant Win Prizes

During the Contest Period, 160,000 random, computer-generated Instant Win Prizes will be time stamped and the potential winner will be the first registered user who makes a Selection on or immediately after a predetermined time, as determined by the Sponsor in its sole discretion, during the Contest Period. The odds of winning an Instant Win Prize depend upon the number and timing of Selections on the Contest Website during the Contest Period. The clock of the Administrator’s server(s) shall be the sole determinant of the time for the purposes of this Contest. IN THE EVENT OF AN UNCLAIMED OR FORFEITED INSTANT WIN PRIZE, SUCH INSTANT WIN PRIZE WILL NOT BE AWARDED.

If you are deemed to be a potential Instant Win Prize winner as set out above, then you will instantly be presented with a page on the Contest Website showing the applicable Instant Win Prize for which you are a potential winner and, to be confirmed a winner, you will be required to correctly answer a mathematical skill-testing question without mechanical or other aid at the time of such notification. After successfully answering the skill-testing question, you will be presented with a link to claim your Instant Win Prize (for certainty, you must select this link and follow all on-screen instructions presented in order to claim your Instant Win Prize). To be eligible to redeem an Instant Win Prize, once claimed you must redeem your Instant Win Prize within seven (7) days from the date that you are presented with the winner confirmation page and receive the link to claim your Instant Win Prize, or by no later than May 2, 2022 (whichever date comes first) at a participating Couche-Tard/Circle K location in Canada. For example, if you are confirmed a winner and receive the link to claim your Instant Win Prize on March 30, 2022, you must redeem your Instant Win Prize at a participating Couche-Tard/Circle K location in Canada by April 6, 2022.

After completion of the Instant Win Prize winner confirmation and verification steps in accordance with these Rules, you may continue your then current Game Iteration in accordance with these Rules (and, for greater certainty, once you claim an Instant Win Prize, a subsequent Game Over will not void it).

ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. A POTENTIAL WINNER OF AN INSTANT WIN PRIZE IS NOT A WINNER OF ANY PRIZE, EVEN IF THE WEBSITE SHOULD SO INDICATE, UNLESS AND UNTIL THE POTENTIAL WINNER’S ELIGIBILITY HAS BEEN VERIFIED, THE POTENTIAL WINNER CORRECTLY ANSWERS A SKILL-TESTING QUESTION AND THE POTENTIAL WINNER HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY REDEMPTION THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED DEFECTIVE AND IS VOID AND WILL NOT BE HONOURED.

Draw Prizes

On May 2, 2022 (the “Draw Date”) in Ottawa, Ontario at approximately 12:00 p.m. ET, Launchfire will perform separate random draws (each, a “Prize Draw”) as follows (in this order):

• Grand Prize Draw: During the first Prize Draw, one (1) eligible Entrant will be selected as the potential Grand Prize winner from among all eligible Grand Prize Draw Entries (the “Grand Prize Draw”). The odds of winning the Grand Prize will depend on the number of eligible Grand Prize Draw Entries.

• Secondary Prize Draw: During the second Prize Draw, one (1) eligible Entrant will be selected as a potential Secondary Prize winner from among all eligible Secondary Prize Draw Entries (the “Secondary Prize Draw”). The odds of winning a Secondary Prize will depend on the number of eligible Secondary Prize Draw Entries.

Launchfire or its designated representative will make a maximum of three (3) attempts to contact each potential Draw Prize winner via the email address provided at the time of Registration within two (2) days of the Draw Date. If a potential Draw Prize winner cannot be contacted within two (2) days of the Draw Date, then such potential Draw Prize winner will be disqualified (and will forfeit all rights to his/her applicable Draw Prize) and the Sponsor reserves the right, in its sole and absolute discretion, to randomly select an alternate eligible Entrant from among the remaining applicable Entries (in which case the foregoing provisions of this section shall apply to such new potential Prize winner, with the necessary amendments).

BEFORE BEING DECLARED A CONFIRMED DRAW PRIZE WINNER, each potential Draw Prize winner will be required to: (a) correctly answer a mathematical skill-testing question without mechanical or other aid; (b) sign and return within seven (7) days of notification the Sponsor’s declaration and release form, which (among other things): (i) confirms compliance with these Rules; (ii) acknowledges acceptance of the applicable Draw Prize as awarded; (iii) releases Contest Parties, and each of their respective officers, directors, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the applicable Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, image, any other likeness and/or statements about the Contest without further notice or compensation, in any publicity or advertisement carried out by the Sponsor worldwide, in perpetuity and in any media.

For all Prizes: If a potential Prize winner: (a) fails to correctly answer the mathematical skill-testing question; (b) fails to return the properly executed declaration and release form within the specified time, as applicable; (c) has not complied with these Rules or is found to be ineligible and/or (c) cannot accept the applicable Prize as awarded (for any reason) (all as determined in the Sponsor’s sole and absolute discretion); then he/she will be disqualified (and will forfeit all rights to the applicable Prize) and the Sponsor reserves the right, in its sole and absolute discretion, in the case of a forfeited Draw Prize to randomly select an alternate eligible Entrant from among the remaining applicable Entries (in which case the foregoing provisions of this section shall apply to such new potential Prize winner, with the necessary amendments). By accepting a Prize, each applicable winner hereby: (i) confirms that he/she has read, understood and is in compliance with these Rules; (ii) accepts the applicable Prize as awarded; and (iii) releases the Releasees from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the applicable Prize or any portion thereof, and agrees to indemnify, defend and hold harmless the Releasees from and against any and all claims, expenses, and liabilities arising out of or relating to the winner’s participation in the Contest and/or his/her acceptance, use or misuse of the Prize. Except where prohibited, participation in the Contest constitutes each winner’s consent to Sponsor’s and its agents use of winner’s name, likeness, photograph and/or hometown for Contest purposes in any media, worldwide in perpetuity, without further payment or consideration.

9. PRIVACY

Launchfire is collecting personal data about Entrants for the sole purpose of administering this Contest on behalf of the Sponsor.

By entering this Contest, each Entrant expressly consents to the collection, use, disclosure and storage of their personal information for the purpose of administering the Contest and as outlined in Launchfire’s privacy policy (which is available at https://www.launchfire.com/privacy). You may withdraw consent to use your personal information at any time. Launchfire will not communicate information (including marketing communications) to any Entrant, unless otherwise expressly consented to by the Entrant, or for the purpose of confirming a Prize winner (outlined above in section 8) or otherwise to administer this Contest in accordance with these Rules. Any such communication will be sent by electronic means, such as by email. Entrants may at any time opt out of receiving such materials by following the unsubscribe instructions provided at the bottom of any of these communications. Launchfire will not disclose personal data about Entrants to the Contest Parties in connection with this Contest (except as may be required or permitted by law or as required to administer the Contest and the awarding of Prizes).

10. GENERAL CONDITIONS

This Contest is subject to all applicable federal, provincial and municipal laws and regulations. Void where prohibited by law.

The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all Entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of Entrants or any Contest-Related Information.

The Releasees will not be liable for: (i) any failure of the Contest Website or any other website; (ii) any technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; (iii) the failure of any Contest-Related Information to be received by the Releasees for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any website; (iv) the failure of any customer to receive an Entry, Game Start or Game Iteration for any reason whatsoever; (v) any injury or damage to an Entrant’s or any other person’s computer or other device related to or resulting from participating or downloading any material in the Contest; and/or (vi) any combination of the above.

No more than the stated number of Prizes (at any level of prizing) will be awarded. If due to printing, production, online, internet, computer or other error of any kind, more Prizes are claimed than intended to be awarded according to these Rules, Sponsor reserves the right, at its sole and absolute discretion, to award only the number of Prize(s) allocated to the Contest as per these Rules and to conduct a random drawing from amongst all eligible Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. Prizes will stop being awarded in the event Sponsor becomes aware of an error respecting the number of prizes. In no event will the Sponsor be liable for more than the stated number of Prizes in these Rules. Sponsor’s liability for a defective or irregular Game Start/Entry is replacement with another randomly selected Game Start/Entry (as applicable) if timely and otherwise feasible and in accordance with these Official Rules.

Instant Win Prize coupons (and corresponding notification messages) obtained through unauthorized sources or which are incomplete, mutilated, altered, reproduced, forged, counterfeited or irregular in any way, are automatically void. No Instant Win Prize coupon copies, duplicates or reproductions of any type will be eligible for the Contest. The Sponsors are not responsible for any lost Instant Win Prize coupons. Instant Win Prize coupons are the property and intellectual property of the Sponsor, and may not be used for any other promotional, commercial or other purposes without the authorization of the Sponsor.

The Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux (the “Régie”) in Quebec, to withdraw, amend or suspend this Contest (or to amend these Rules) in any way, without prior notice, for any reason whatsoever. Without limiting the foregoing, if for any reason the Contest is not capable of running as originally planned, for example as a result of error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Rules. Any attempt to deliberately damage the Contest Website or to undermine the legitimate operation of this Contest or any aspect of this Contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law. The Sponsor reserves the right, subject only to the approval of the Régie, and without further notice, to adjust any of the dates and/or timeframes stipulated in these Rules, to the extent necessary, for purposes of verifying compliance by any Entrant or any Contest-related Information with these Rules, or as a result of technical problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Rules.

Without limiting the generality of the forgoing, the Sponsor reserves the right, in its sole and absolute discretion, to: (i) administer an additional test of skill or an alternate test of skill; and/or (ii) in the event of difficulty using the Contest Website, playing the Game or accessing any other Contest-related content, upon request submitted to [email protected] prior to the close of the Contest Period, arrange for the provision of communication supports or alternative accessible formats; at any time as it deems appropriate based on the circumstances, to address disability issues and/or to comply with applicable law.

All unclaimed Prizes will not be awarded. If a potential winner is found to be ineligible, declines to accept a Prize or in the event that a Prize confirmation or Prize is returned as undeliverable, the applicable Prize will be forfeited and may be awarded to an alternate winner as described above at the Sponsor’s sole and absolute discretion.

In the event of any conflict or inconsistency between the English version of these rules or other statements contained in any Contest-related materials, including the Contest Website, the French version of these Rules, and/or print or online advertising; the English version of these Rules shall prevail.

Subject only to the following paragraph, the Contest shall be governed by and construed in accordance with the laws of the Province of Ontario without regard to Ontario conflict of law principles, and all Entrants consent to the jurisdiction and venue of the Province of Ontario.

For Quebec residents: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the board only for the purpose of helping the parties reach a settlement.









Appendix

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067000004858
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